Contact Info

Laila Al Jassmi

Board Member, HHERF

Laila is the founder & CEO of Health Beyond Borders in Dubai. Health Beyond Borders is a bespoke Dubai-based health care advisory firm focused on the following services; Healthcare Strategy and Research, Health Investment Facilitation, Healthcare Marketing, and Business Development in UAE, Medical Tourism Consulting, and advising. HBB can help your business navigate through the challenges and leverage the opportunities and bring considerable economic benefit in a sustainable and effective manner.

Prior to this Laila was the CEO of the Health Policy and Strategy Sector at Dubai Health Authority (DHA).

She was responsible for the development of the policy and legislation for the health system in the Emirate of Dubai driven from the Dubai Strategic Plan (DSP). Overseeing the implementation of the DHA Health strategy and conducting sector planning and forecasting. She has extensive knowledge of the healthcare systems, Health reforms, strategic direction, planning, and delivery of healthcare services.

She was leading the process of Dubai health reform that took place in 2007 and responsible for the development of the Dubai Health Insurance Model in 2009. Laila also was leading the Dubai medical tourism initiative which was launched in 2012 to place Dubai on the world health tourism map.

Laila is a graduate from the College of Allied Health Science, Kuwait University, and secured her Masters in Executive Healthcare Administration with honorary from Zayed University in affiliation with the State University of Arizona. She is a graduate of Sheikh Mohammed Bin Rashid Executive Leadership Program and Sheikh Rashid Award for Scientific Outstanding.

Laila was also awarded the Feigenbaum Excellence Leadership Award for “Women’s leaders”. Recently she is been awarded as one of the 50 “GCC Women leaders” by World CSR Day & World Sustainability in Dubai. Also, Laila has been awarded as one of the 50 Women in Health Care & Wellness in Mumbai, and one of the World’s Greatest Women Achievers by URS Asia One. Laila is a member of the Board of Governors for Rak Medical & Health Sciences University as well as Dubai Pakistan Association for non for profit. She is also a member of the Global Health Travel Council since 2013.