As the Chief Strategy Officer of HHERF, Ilan plays a critical role in developing and implementing strategies that support our mission of achieving Universal Health Coverage (UHC). With extensive experience in strategy development and execution, Ilan is responsible for identifying key opportunities and challenges that impact HHERF’s ability to achieve our goals, and developing and implementing strategies to address them. He works closely with the CEO and the leadership team to analyze the healthcare landscape and develop programs and initiatives that improve health outcomes for people around the world. Ilan is responsible for managing HHERF’s strategic planning process, ensuring that our strategies are aligned with our overall mission and objectives. With his expertise in strategy development and execution, Ilan plays a critical role in helping HHERF to achieve its vision of making quality healthcare accessible to all.

Ilan Geva is a global branding and consumer behaviour expert who provides consulting, teaching, training and help in developing and activating all brand touchpoints. He develops and creates Brand platforms including brand vision, strategy and personality, using strategic branding solutions for multinational, national and regional entities. Much of the work focuses on internal branding and understanding the consumers’ view of the brand. His work has won over 100 industry awards around the world.

For many years, Ilan taught Branding at the University of Chicago and Consumer Behaviour & Marketing at DePaul University. He is invited to speak at many international conferences and serves as a member of a few boards. He helped many countries, doctors, hospitals and healthcare providers solidify their brands while working with some of the largest and best-known Healthcare and travel brands in the US and abroad.

In 2020, Ilan co-authored the book “Global Brand Management”, published by Kogan Page of London. It is a thought after textbook for universities, businesses and individuals. Ilan visited 60 countries and worked with many multinational clients in many of them on 4 continents.