Houda is a scientist at heart and founder of Vujà Dé Health, a consultancy that helps life sciences and health organisations achieve better outcomes through better systems. By combining systems and futures methodologies, organisations can tackle complex problems more holistically and more sustainably.

A molecular biologist by training, Houda spent a decade as a biomedical research scientist, investigating the biological systems involved in cancer development in prestigious scientific institutions in the UK and Denmark.

She spent the following 10+ years working with key players in the pharmaceutical industry, international health organisations, and medical associations on strategic partnerships and communications programmes. She has extensive experience in the design, planning and implementation of health campaigns and medical education programmes, and in the optimisation of multi-disciplinary collaborations.

A keen writer and educator, Houda previously worked as a video journalist for the Video Journal of Oncology, and as a ghost blogger for senior executives in the pharmaceutical industry. She is the creator of an online publication that simplifies the principles of systems thinking to enable its wider application.

Houda holds a first-class degree in Genetics and a PhD. in molecular biology. A native of Algeria, she speaks Arabic, French and English, and sometimes remembers a fair bit of German.