With over twenty years sales & marketing experience spanning a variety of sectors, Paula’s expertise and career includes loyalty strategy and operations for top international brands including Telefonica O2 (Priority Moments programme), British Airways, Emirates Airline, Puma Energy, Allied Irish Bank, Avios.com, Electric Ireland and The Entertainer Group (Dubai).
She has spent over a decade focused exclusively on loyalty marketing as an independent consultant, specializing in driving operational excellence and performance.
She is a founding Partner of the Customer Strategy Network – a global network of loyalty practitioners who collaborate to advise clients on various aspects of loyalty programme needs across strategy, programme evaluations, statistical analysis, partnerships, technology, GDPR etc.
She holds a first class busines degree (MBA) from Michael Smurfit Business School in Dublin and is a former Judge for the UK-based Loyalty Magazine Awards.
She is also a “Certified Loyalty Marketing Professional” – accredited by the Loyalty Academy.
She writes extensively about loyalty and is the author of a book entitled “Driving Loyalty in Convenience Retail”.
She is also the proud host of the first independent podcast for the loyalty industry called “Let’s Talk Loyalty” and she is passionate about marketing through voice as a powerful format for brands to communicate to both staff and customers.